AR Production

Here is the breakdown. We produce augmented-reality content for shoots and brands across Belgium, setting up the capture, real-time graphics and integration work that AR projects need. Our network covers AR for broadcast graphics, branded marketing experiences, cultural and museum installations, and live-event overlays, combining camera tracking, 3D content and real-time rendering. AR production sits at the intersection of filming and software, so our teams plan tracking markers, camera calibration and the data pipeline alongside the conventional shoot.

Here is how that works. Belgium is a strong base for this work: the country's VFX and animation studios — names such as nWave, Benuts, Grid VFX and uMedia — give AR projects access to skilled 3D artists and real-time engineers. Our crews work in Dutch, French and English, and we brief shoots on the tech realities of AR so the creative plan is achievable within the schedule and budget.

Here is what that looks like on the ground. Belgium's strength in AR and real-time content is a direct result of its VFX and animation ecosystem. The Belgian Tax Shelter, a tax-incentive investment mechanism that has channelled investment into qualifying shoots and built the studio and post infrastructure the country relies on. The same cluster that delivers feature VFX and animation supports AR, virtual production and other real-time work.

In practice, the work is hands-on. Regional funds. Screen Flanders and the VAF, Wallimage, screen.brussels — reinforce the sector, and the INSAS and RITCS film schools in Brussels, along with the country's digital-arts programmes, feed talent into it. The euro is the working currency and VAT is 21%. For AR projects that involve filming in public or heritage locations such as the Grand-Place in Brussels, city and regional filming permits apply, and our coordinators manage those approvals alongside the tech workflow so the production runs to plan.